Google and Nestlé team up for the YouTube/Kit Kat break promotion in the UK...
The chocolate snack will see the packaging redesign featuring a new “YouTube break” logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only. The...
View ArticleMonthly design news roundup: BrandOpus, JDO, Design Bridge, Hornall Anderson,...
Today we are publishing the latest package design projects that landed in our editorial inbox during the past month. 1. BrandOpus has worked with Kingsmill to redesign their brand and packaging design...
View ArticleColey Porter Bell creates packaging design for Chivas Regal The Icon
The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter...
View ArticleTop 5 redesigns of the week: Smirnoff Vodka, Coors Light, Lenovo, Transaero...
Here are the five redesign projects for big brands released over the past week. 1. Smirnoff Vodka has got “more contemporary” bottle and label featuring new typefaces. The project was done by Design...
View ArticleGoogle and Levi Strauss to redefine wearable technology with connected clothing
Last week, at its annual developer’s conference I/O 2015 in San Francisco, Google announced partnership with the American denim and casual wear company Levi Strauss on the development of...
View ArticleTwo packaging advancements for Coca-Cola: new PlantBottle and the Trussardi...
While Coca-Cola GB is unifying four varieties under one brand, the Italian division of the company has unveiled a new collaboration with the fashion house Trussardi. Together with another novelty, a...
View ArticleAbsolut Colours limited edition to celebrate the 30th year of the New...
Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed...
View ArticleBacardi launches a new super premium gin Star of Bombay in travel retail
A new super premium addition to the Bombay Sapphire range, Star of Bombay, takes its name from the 60-carat sapphire once discovered in Sri Lanka and given to the silent movie star Mary Pickford by...
View ArticlePepsiCo introduces new craft, naturally flavoured soda line Stubborn
PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed...
View ArticleSeven major redesigns in June
Alitalia, Spotify, Quora and Oculus have got new visual identity, while Netflix and Instagram have redesigned their websites. LinkedIn’s Pulse app has gone through redesign too. 1. The Italian...
View ArticleWeekly package design news roundup: BrandOpus, Z&G Branding, Coley Porter...
1. BrandOpus has partnered with their long-term client Hall & Woodhouse to create Badger Daring Diver, a new addition to the Badger range. As a favorite countryside animal, the mallard featured on...
View ArticleCoca-Cola removes logo from limited-edition cans in the Middle East
For the month of Ramadan, a religious Muslim holiday, Coca-Cola company has released a limited edition of two logo-less cans in a gift box. Each can features Coke’s iconic white stripe on a red...
View ArticleAdidas presents a concept of sneakers made of recycled ocean waste
In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from...
View ArticleCarlsberg has revealed a prototype of the world’s first bio-degradable “Green...
Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable “Green Fiber Bottle,” announced earlier in January 2015 at World Economic Forum in Davos. The development of the...
View ArticleBiweekly design news roundup: Viewpoint, JDO, Aesop, F&F, Taxi, Design...
1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was...
View ArticleCourvoisier’s global redesign takes inspiration from the ‘Paris Golden Age’...
The luxury cognac brand Courvoisier has relaunched the packaging of the entire portfolio of VS, VSOP and XO expressions. The designers, the London-based studio of jkr agency, took inspiration from the...
View ArticlePentagram designer creates anti-war poster featuring real blood for the 70th...
Harry Pearce, a designer from the U.S. creative studio Pentagram has donated his own blood to recreate an effect of the exploding bomb in the poster “It’s All Our Blood”. The artwork, a part of the...
View ArticleUK start-up distillery LoCa launches new gin brand Minus 33
An innovative challenger brand LoCa Bev., a UK-based startup distillery, has launched its first product, a 33% ABV juniper-infused gin Minus 33. The spirit is a brainchild of 26-year old entrepreneur...
View ArticlePearlfisher designs packaging for Jameson Bitters
Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, by Jameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson that delves...
View ArticleHeineken creates limited-edition clothing line with KITH NYC
While Carlsberg manufactures beer-based hair care products, another beer giant Heineken is launching fashion pieces in collaboration with American local retailers. This week the brand has revealed the...
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